Brand Discovery + Guidelines Doc
We figure out who you are — your voice, your values, your visual identity. This becomes a brand guidelines document your whole team can follow. The same way the great brands you know do.
South Scottsdale + North Tempe, AZ
You've built
something
worth finding.
Click Trap Media helps local businesses in Scottsdale, Tempe, and the East Valley go from invisible online to impossible to scroll past — without running a single ad.
Find Out If We're A Fit →
We make things people wanna click.
Zero paid ads. Ever.
The problem
You're great
at what you do.
Your Instagram
doesn't show it.
You've been in business long enough to know your craft. Your customers love you. You get referrals. But when someone Googles you, or finds you on Meta — if they find you at all — what they see doesn't match the business you've actually built.
No consistent posts. An incomplete Google Business Profile. A logo that looked fine in 2019. A feed that trails off somewhere around last spring.
It's not because you don't care. It's because nobody ever showed you how to build the social runway.
That's exactly what we do.
The solution
Introducing:
The Social Runway
The Social Runway is Click Trap Media's launch program for local businesses ready to show up online — the right way, from the start. We build your brand from the inside out, starting with who you actually are, then translate that into a Meta and Google presence that gets real local people to stop scrolling, click your profile, and walk through your door.
In 1–2 months, you go from zero (or close to it) to active, consistent, and clickable.
No paid ads
No generic content
No disappearing acts
What's included
Here's what you get
with The Social Runway
Every deliverable leaves you with something real — not a dependency on us.
Meta Setup & Optimization
We build or rebuild your Facebook and Instagram so it's complete, consistent, and ready to grow. Profile optimization, bio, highlights, link strategy — all of it.
Google Business Profile
Your Google listing is the most underutilized real estate in local marketing. We set it up right, optimize it for local search, and show you why it matters more than you think.
1–2 Month Content Campaign
You send us your photos and videos. We turn them into scroll-stopping posts, captions, and stories that sound like you — because they are you. Don't want to shoot your own content? We can cover that too.
Your Content Touchpoint Person
At kickoff, you designate one person on your team as your content contact. They own getting us photos and videos. We give them a clear system. You bring the person — we make sure they know exactly what to do.
Kickoff + Recap Meetings
We start aligned and end accountable. Kickoff sets direction. Recap reviews growth and what comes next — whether that's us or you running it yourself with the tools we've built you.
Group Office Hours
Have a question mid-campaign? Join live office hours. Get real answers, connect with other local business owners, and keep your momentum going.
Pricing
Simple. Transparent.
No Surprises.
Everything you need to get off the ground. Nothing you don't.
Kickstart Fee — One Time
$1,200
Your complete brand foundation before a single post goes live.
- Brand discovery session
- Brand guidelines document
- Meta profile setup + optimization
- Google Business Profile setup
- Campaign kickoff meeting
- Content touchpoint system setup
Monthly Retainer
$944
Active campaign management. Daily Stories. 3–6 posts/week. 6-month contract.
- Content creation + scheduling
- Platform management — Meta + Google
- Group office hours access
- Campaign recap meeting
- Brand guideline enforcement
Content Capture Add-On Available — Don't have someone to shoot photos and video? We handle content capture at an additional rate. Ask us during your discovery call. We do not run paid ads — ever.
Why us
We don't just manage your social.
We teach you how to own it.
Most agencies keep you dependent on them. We think that's backwards. When you work with Click Trap Media, you leave with a brand guidelines document your whole team can follow, a clear understanding of what makes your business worth following, and the confidence to hold anyone — employee, contractor, or future agency — accountable to your brand standards.
We care about your business the way you do. That means hard questions about who you are, who you serve, and what you want to build in this community. Then we help you show that to the world.
We don't run ads — we build organic presence that lasts
We create real brand guidelines, not just a color palette
We work with your assets, your voice, your story
Daily Stories + 3–6 posts/week — consistency is how local audiences grow
Meta and Google — the two platforms that move the needle for local brick-and-mortar
We're local — South Scottsdale and North Tempe — we know this market
We hold you accountable to showing up as the business you say you are
Who it's for
Be honest with yourself.
This is for you if —
- You're a local Scottsdale, Tempe, or East Valley business with little to no social presence
- You're a restaurant, salon, retail shop, or brick-and-mortar that needs foot traffic, not just followers
- You're ready to invest in your brand — not just boost a post and hope
- You want to understand your brand well enough to hold your team to it
- You can designate one person to own content capture
- You're done being invisible and ready to be found
This is NOT for you if —
- You're looking for someone to run paid ads
- You want overnight results without putting in the work
- You're not willing to participate — your brand needs your voice
- You want to stay dependent on an agency instead of building real capability
Questions we get a lot.
No. We never run paid ads. Our entire approach is organic — strategy, content, consistency, and brand clarity. Businesses that invest in their real identity online build audiences that actually convert.
We focus on Meta (Facebook + Instagram) and Google Business Profile — the highest-impact platforms for local brick-and-mortar businesses in the Scottsdale and Tempe market.
Our goal every campaign is daily Stories and 3–6 feed posts per week on Meta. That level of consistency is what builds real local visibility — and what separates businesses that grow from ones that just have a profile.
You'll designate one team member as your content touchpoint — the person who owns sending us photos and videos. We guide them on exactly what to capture and when. You'll also give us access to your accounts. Need content capture? Ask about our add-on.
That's up to you. Some clients continue with us. Others take their brand guidelines and run their social in-house. Either way, you leave with a real foundation — not a dependency.
If your current presence is inconsistent, incomplete, or just not working — yes. The Social Runway is designed for businesses starting from scratch or starting over.
Yes. We're based in South Scottsdale / North Tempe and know the East Valley market well. We work with local businesses across the greater Phoenix Metro area.
Ready?
Let's build the
presence to match.
Fill out the form below and tell us a little about your business. We'll review your submission and reach out to schedule a discovery conversation. If it's a fit, we'll get your Social Runway started.
Spots are limited — we work with a focused number of clients at a time.